BrandSync provides a full suite of advanced marketing research services which serve as the core to the solutions we provide. Our professionals are adept at quick-turnaround studies and include expert moderators, skilled interviewers, statisticians, and excellent project managers to fulfill all marketing research requirements.
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Some of our most frequently utilized research techniques and tools:
Qualitative
In-Depth Interview
Focus Groups
Web Surveys
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- Advertising Testing
- Concept Testing
- Customer Experience Mapping
- Customer Needs Assessments
- Creative Development
- Database Development
- Ideation/Creative Problem-Solving
- Mergers & Acquisitions Due Diligence
- Mystery Shopping
- User Testing
- Web/New Media Development
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Quantitative
Phone Surveys
Online Surveys
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- Advertising Effectiveness Surveys
- Awareness, Attitude & Usage Tracking
- Customer Retention/Satisfaction Surveys
- Employee Satisfaction Surveys
- Employee Alignment Benchmarking/Tracking
- Marketing ROI Surveys
- Market Sizing & Competitive Dynamics Profiling
- Naming & Name Architecture Evaluation
- New Product Concept Evaluations
- Pricing & Demand Forecasting
- Product usage studies
- Segmentation & Target Market Identification
- Voter polling/opinion studies
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