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Repeat Business! VBPD Hires BrandSync for Statewide Campaign Again

Date: April 2008

BrandSync was awarded the contract for Phase II of the Virginia Board for People with Disabilities’ multi-year endeavor to bring awareness of people with disabilities throughout the Commonwealth of Virginia. BrandSync was hired for Part I of the Virginia Board's initiative: to assess current public awareness, beliefs and attitudes toward people with developmental disabilities. In Phase I, BrandSync conducted research with a demographically and geographically diverse sample of Virginians. BrandSync has been hired to address Phase II of this ongoing project. BrandSync will use the results of the research study to craft messages designed to broaden understanding of: the issues affecting people with disabilities; the state's disability services system; and the advantages of people with disabilities living independently in communities of their choice.