Intrinergy Brands Its Renewable Energy Spin-Off
Richmond, VA - January 3, 2006 - Renewable energy fund, Intrinergy, has engaged BrandSync to build the brand of a recycling company it is creating. BrandSync is utilizing its brand synchronization process to build a branding platform to assist in naming and identity development.
Intrinergy is creating a separate brand for a company that will produce the material it uses primarily for its gasification energy business. The separate brand identity for the start up will enable Intrinergy's flagship business to maintain its positioning as an energy company while it diversifies into recycling of waste materials. The new business will transform wood, rubber and plastic into feed material for Intrinergy's gasification plants as well as other commercial uses including artificial turf surfaces and playground equipment.
For more information about the project, link to www.intrinergy.com or call Rob Martin directly at (804) 545-6882.
ABOUT: Since its founding in 1999, BrandSync has been a pioneer in the concept of Strategic Branding. BrandSync is a consulting firm that specializes in synchronizing operations and communications with a powerful and focused brand identity to help Fortune 1000 corporations and middle market companies and their private equity stakeholders achieve their corporate growth objectives. Additional information on the value of Strategic Branding can be found on the web at www.brandsync.com or by calling (804) 545-6880.
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