BrandSync assists Tvext in developing "the next generation of television for broadband"
Washington, DC - July 11, 2005 - Tvext (formerly Eye Television) has hired BrandSync to help develop both its product and its strategic brand. The Washington DC-based start-up company is creating an innovative software program that allows users to customize a television channel by downloading video content from the Internet. BrandSync's research will aid in software development as well as capital fundraising.
BrandSync will conduct quantitative and qualitative research including a beta test of the software. The research will test both desirability of the offering and functionality of the software. The research will be the basis for choosing the initial content offerings as well as narrowing the target audience for the product launch. In conjunction with product development, BrandSync will develop a strong brand position as the basis for communications and marketing of the product introduction.
For more information about the Tvext project, please call Rich Wolford at (804) 545-6883 or click www.tvext.tv.
ABOUT: Since its founding in 1999, BrandSync has been a pioneer in the concept of Strategic Branding. BrandSync is a consulting firm that specializes in synchronizing operations and communications with a powerful and focused brand identity to help Fortune 1000 corporations and middle market companies and their private equity stakeholders achieve their corporate growth objectives. Additional information on the value of Strategic Branding can be found on the web at www.brandsync.com or by calling (804) 545-6880.
