CompTel Turns to BrandSync for Naming and Re-positioning of Brand
Washington, DC - July 1, 2005 - BrandSync is completing a strategic branding and naming project for CompTel/ALTS, the primary trade association of the competitive telecommunications industry. The present CompTel/ALTS brand is the result of several mergers among telecommunications associations. After the final merger in March 2005, CompTel/ALTS began a perception and naming research process to determine its core strengths and to develop name alternatives for the new organization.
BrandSync is honing the brand strategy while providing a naming recommendation to reposition the association. Using its synchronization process, BrandSync is creating a unifying brand platform for CompTel/ALTS including the determination of its key constituencies, core mission, brand position and key messages.
For more information about the CompTel/ALTS project, call Rob Martin at (804) 545-6882.
ABOUT: Since its founding in 1999, BrandSync has been a pioneer in the concept of Strategic Branding. BrandSync is a consulting firm that specializes in synchronizing operations and communications with a powerful and focused brand identity to help Fortune 1000 corporations and middle market companies and their private equity stakeholders achieve their corporate growth objectives. Additional information on the value of Strategic Branding can be found on the web at www.brandsync.com or by calling (804) 545-6880.
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