C&F Financial taps the Power of Strategic Focus
RICHMOND, VA- September 27, 2004- BrandSync has managed the conversion of C&F Financial's retail banking business to a new brand, C&F Bank. With the assistance of BrandSync, C&F Bank has been established as the new brand for both Citizens & Farmers Bank and Citizens & Commerce Bank.
BrandSync's Brand Synchronization process on behalf of C&F Financial resulted in its decision to change the names of its two retail banking businesses to C&F Bank. The Brand Synchronization process encompassed identity discovery (internal and customer research), market opportunity analysis, competitive analysis, internal gap analysis, brand and graphic strategy, and communications planning.
The first phase of Brand Implementation has been completed with the recent roll out of C&F Financial's re-branding, including C&F Bank's new visual branding. This roll out phase involves customer communications and a unified brand identity. The new communications and visual brand identity defines, reflects and supports C&F Financial's unique brand position throughout its Virginia markets and across all of its companies and divisions.
For more information about the C&F's branding or C&F Financial, please call Rich Wolford at (804) 545-6883 or email him at rwolford@brandsync.com. Or click here for a direct link to C&F Financial.
ABOUT: Since its founding in 1999, BrandSync has been a pioneer in the concept of Strategic Branding. BrandSync is a consulting firm that specializes in synchronizing operations and communications with a powerful and focused brand identity to help Fortune 1000 corporations and middle market companies and their private equity stakeholders achieve their corporate growth objectives. Additional information on the value of Strategic Branding can be found on the web at www.brandsync.com or by calling (804) 545-6880.
