Client: Johns Hopkins University
Assignment: Provide Branding Strategy
Date: December 2007
The Engineering and Applied Science Programs for Professionals (EPP) is part of the Johns Hopkins University Whiting School of Engineering. EPP currently enrolls more than 2,200 students and offers a master's degree in 14 disciplines at seven education centers in the Baltimore/Washington area and online. Yet due in part to its name, EPP is not clearly identified with Johns Hopkins and the Whiting School of Engineering.
BrandSync was hired to provide a strategy to heighten public awareness, based on EPP's overall brand position, theme, statement, and name. It will also help develop a plan and budget to raise consciousness of the EEP identity among students, potential students and corporations.
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