BrandSync News
Client: 900 Global
Assignment: Research Impact of New Product
Date: September 2007
Based on its new, remote-controlled bowling ball, 900 Global is poised to develop a high-value product line. The company recently hired BrandSync to conduct research at influential bowling centers, in order to gain a deeper understanding of customers, markets and competitors. Armed with BrandSync research statistics, 900 Global will then be in a position to name the program and explore investment possibilities as it rolls out its new product line.
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