Client: Virginia Board for People with Disabilities
Assignment: Provide Research for Advocacy Messaging
Partner: Virginia Association of Community Rehabilitation Programs (vaACCSES)
Date: March 2007
BrandSync was hired for Part I of the Virginia Board's initiative: to assess current public awareness, beliefs and attitudes toward people with developmental disabilities. The firm was also tasked with making specific recommendations necessary to carry out Part II of the initiative: a statewide public relations campaign.
BrandSync is currently conducting research with a demographically and geographically diverse sample of Virginians. Using the results of this research study, the Board will then craft messages designed to broaden understanding of: the issues affecting people with disabilities; the state's disability services system; and the advantages of people with disabilities living independently in communities of their choice.
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