Background:
This association of Williamsburg area golf clubs and courses (including Kingsmill and Golden Horseshoe) enlisted BrandSync to develop their brand as a well recognized and understood travel destination.
Goals:
Determine the "one thing" that could distinguish the Golf Williamsburg brand and develop a platform for marketing communications and operational development to fulfill the brand promise.
Solution:
BrandSync's identity development services enabled Golf Williamsburg to establish a sophisticated visual identity, focusing on a "Unique" golfing experience around which all of the member courses have become aligned. The member clubs and courses now provide an experience consistent with the market perception - what Golf Williamsburg promises and can deliver upon as a golfing destination.
Outcome:
Golf Williamsburg has continued to generate measurable increases in brand value as a golfing destination.
